Magic Moments in Marchtrenk, Festival der Regionen, 2017

Collaboration with Fabian Faltin
Site-specific Performance
2-5 hours
A take-over of the location marketing agency of the host city of the biennale-like festival that picked up cues from Disney entertainment tours, patriotic dogmas and expectations about art and culture as drivers of value. The audience was toured around with two themed and brancded mini-busses from location to location in the vicinty of the town, featuring a gravel pit, a fitness center and  various other local companies, shifting back and forth between product presentation and cultural contextualisation. The performance doubled down on the believe of culture in the service of value creation, by bringing the audience directly to the companies operating there and creating an exchange that questions in whos interest this cultural value creation is supposed to take place and which role artists do (not) play here.

One of the locations, a  gravel pit on the outskirts of Marchtrenk. 

(Video Still) Video Documentation about of Magic Moments

(Installation View) A fully automatic field sprayer produced by a local company on view infront of the local cultral center
(Installation View) Companies exhibiting goods and services at the local cultural center of Marchtrenk usually presenting music gigs and events